| 民国时期上海知名品牌及其营销策略探析 |
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| 引用本文： | 王仲. 民国时期上海知名品牌及其营销策略探析[J]. 集美大学学报(哲学社会科学版), 2012, 0(1): 113-119 |
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| 作者姓名： | 王仲 |
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| 作者单位： | 华东理工大学艺术设计与传媒学院 |
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| 基金项目： | 江苏省人文社科基金项目(09JD024) |
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| 摘 要： | 民国前期,上海工商业界立足于中国传统商人的经营策略,借鉴西方营销理论,创造出众多民族知名品牌。这些品牌在当时对繁荣社会经济、丰富人民生活、抵御外国经济侵略、革新社会风尚都发挥了一定的历史作用。同时,也为今天上海品牌建设提供一定的借鉴。
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| 关 键 词： | 上海 知名品牌 营销策略 |
An Analysis of Shanghai Famous Brands and Their Marketing Strategies in the Period of Republic of China |
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| WANG Zhong. An Analysis of Shanghai Famous Brands and Their Marketing Strategies in the Period of Republic of China[J]. Journal of Jimei University (Philosophy and Social Sciences), 2012, 0(1): 113-119 |
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| Authors: | WANG Zhong |
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| Affiliation: | WANG Zhong(School of Art,Design & Media,East China University of Science and Technology,Shanghai 200237,China) |
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| Abstract: | During the period of Republic of China,Shanghai business community created numerous national brands,based on the Chinese traditional business strategy and Western marketing theory.These brands played a certain role in prospering social economy,enriching people’s lives,resisting foreign aggression,and reforming social fashions at that time.Meanwhile,they also provide certain reference for today’s Shanghai brand construction. |
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| Keywords: | Shanghai famous brand managing strategy |
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