| Abstract: | Employing a feminist intersectional approach, the current study analyzes how the intersected social identities of homemaker extraordinaire Martha Stewart and Sam Waksal, the former CEO of ImClone, manifest in their gendered discursive strategies during the insider trading scandal. Findings indicate gendered performance could be better understood from a social learning process perspective, which dictates that individuals learn from public reactions to their past acts and adjust their presentations of self to achieve their career goals. Our findings also highlight gender transgression includes not only the demeanors associated with acts but also the role individuals take against the socially constructed gendered expectations. |
