| Abstract: | As its public readership has vastly increased, ethnography has entered a new world of social interaction, at once rewarding and dangerous. Among social researchers, ethnographic fieldworkers are unusually exposed to pressures to both make and break promises of confidentiality to subjects because they work to expose subjects to readers in a relatively transparent way. By showing individuals in their individuality, ethnographers draw the attention of nonacademic readers, which can be motivating but also terrifying because sources might be questioned and subjects sought out in ways the ethnographer may not be able to control. Tracking the schizophrenia that now threatens to pervade ethnographic work, I describe overlooked risks that all practitioners face and point to an as‐yet unexplored collective strategy for resisting pressures to breach promises of confidentiality. I then switch from a collective to an individual focus and review ethnography as a multiphased research act, suggesting ways to minimize personal and ethical risks at each stage. |
