| 接受美学视野中的党报传播创新 |
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| 引用本文： | 张苏敏. 接受美学视野中的党报传播创新[J]. 创新, 2010, 4(6): 123-125 |
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| 作者姓名： | 张苏敏 |
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| 作者单位： | 中国传媒大学党报党刊研究中心博士研究生,北京100024 |
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| 摘 要： | 党报的传播活动是以接受为目的的,党报的信息传播、舆论引导等功能须经读者阅读才能完成。接受美学中与新闻传播有关的主张对党报传播的理论创新有重要的借鉴意义。同时,在党报传播创新的实践中,也体现着接受美学。
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| 关 键 词： | 接受美学 党报 传播 创新 实践 |
Reception Aesthetics and the Innovation of Party Newspaper's Propagation |
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| ZHANG Su-min. Reception Aesthetics and the Innovation of Party Newspaper's Propagation[J]. Innovation, 2010, 4(6): 123-125 |
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| Authors: | ZHANG Su-min |
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| Affiliation: | ZHANG Su-min |
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| Abstract: | The purpose of Party Newspaper's propagation is to let those audiences to accept the points of view they have published.To complete the functions of Party Newspapers such as information dissemination,public opinion guide and entertainment must dependent on the audiences'reading.This article aims to describe the theory of reception aesthetics associated with the theory of Party Newspaper's propagation. |
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| Keywords: | reception aesthetics Party Newspaper innovation practice |
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