| 西部民族地区民俗旅游购物品开发探析 |
| |
| 引用本文： | 贺友桂.西部民族地区民俗旅游购物品开发探析[J].湖北民族学院学报(自然科学版),2006,24(2):28-30. |
| |
| 作者姓名： | 贺友桂 |
| |
| 作者单位： | 中南民族大学,民族学与社会学学院,湖北,武汉,430074 |
| |
| 摘 要： | 从西部民族地区民俗游购物品开发现状和存在的问题看,创设特色产品、建立设计机构、规范市场、“商旅互动”促销、销售技巧、加大宣传、提高知名度、建设产品生产基地是民俗旅游购物品开发的重要策略。
|
| 关 键 词： | 西部旅游 民俗旅游购物品 问题 对策 |
| 文章编号： | 1004-941(2006)02-0028-03 |
| 修稿时间： | 2005年12月30 |
On the Development of Folklore Tourist Goods in Western Minority Areas |
| |
| HE You-gui.On the Development of Folklore Tourist Goods in Western Minority Areas[J].Journal of Hubei Institute for Nationalities(Philosophy and Social Sciences),2006,24(2):28-30. |
| |
| Authors: | HE You-gui |
| |
| Abstract: | This paper analyzes the present situations and the existing problems of the development of folklore tourist goods in western minority areas,then puts forward some strategies to develop the folklore tourist goods,such as setting up design organization,regulating the tourist markets,producing specialties,promoting advocation of goods and establishing goods production base. |
| |
| Keywords: | western tourism folklore tourist goods problems countermeasures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
