| Abstract: | This ethnographic study of visionary art environment Philadelphia's Magic Gardens (PMG) draws on theories of rationalization in nonprofits to explore factors that influence the impact of this process on organizations. Responding to theories that rationalization attenuates expressive drivers of nonprofit activity, an analysis of PMG is used to explore and contextualize a literature‐derived theoretical framework that suggests variables that may influence the outcome of rationalization processes in organizations. The PMG case supports and adds nuance to a notion that the strength of expressive and rationalizing impulses and the convergence or divergence of intra‐organizational values influence whether growing nonprofits are able to integrate instrumental structures and expressive motivations. |
