| 汤姆森-路透集团核心竞争力的构建及其借鉴意义 |
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| 引用本文： | 李瑛,宋歌.汤姆森-路透集团核心竞争力的构建及其借鉴意义[J].郑州大学学报(哲学社会科学版),2011(2). |
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| 作者姓名： | 李瑛 宋歌 |
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| 作者单位： | 郑州大学新闻与传播学院; |
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| 摘 要： | 作为全球最有影响的经济数据服务机构之一,汤姆森路透集团自2008年4月合并以来,在金融数据市场上曾一度晋升为最大的金融信息与数据提供商,其业务也扩展为经济、金融信息服务和新闻资讯服务两大部分。汤姆森路透集团除了拥有高质、即时的新闻和财经资讯内容与不断研发运用的高新技术外,还取得了并购产生的协同效应,构建了适应时代发展的环保营销模式。其构建核心竞争力的经验对中国传媒业的发展具有一定的借鉴意义。
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| 关 键 词： | 汤姆森路透集团 金融信息服务 并购 核心竞争力 |
Thomson Reuters' Building of Core Competence and Its Significance |
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| LI Ying,SONG Ge.Thomson Reuters' Building of Core Competence and Its Significance[J].Journal of Zhengzhou University(Philosophy and Social Science Edition),2011(2). |
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| Authors: | LI Ying SONG Ge |
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| Institution: | LI Ying,SONG Ge (School of Journalism and Communication,Zhengzhou University,Zhengzhou 450001,China) |
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| Abstract: | AS one of the most influential service of business data in the world,Thomson Reuters Corporation was once the biggest financial information and data provider in the financial data market after its formation in 2008,and its business covers both economic,financial information services and news services.Apart from its providing of timely news and development of high-tech,it has also achieved synergy after its merging and set up a green marketing model to move with the times,an experience that is supposed to be... |
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| Keywords: | Thomson Reuters Corporation financial information service merging core competence |
| 本文献已被 CNKI 等数据库收录！ |
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