纳西族农村旅游经济发展与男青年消费行为——以云南省玉龙纳西族自治县海村为例

纳西族农村旅游经济的发展，客观上提高了当地村民的物质生活水平，也丰富了农村的精神生活。但是，经济收入的急剧增加和与游客形成的社会互动也是一把双刃剑，它会对当地农村男青年自我身份认同的重新建构起作用，从而使消费者社会的观念在农村男青年之中流行，影响当地农村经济和社会的可持续性发展。推动社区文化建设，重构农村生活世界的意义，社会主义新农村建设才能获得力量的源泉。

Development of Tourism Economy in Rural Area of Naxi Ethnic Group and Consumptive Behavior of Male Youth There --Taking HAI Village in Yulong County of Yunnan Province as a Case

The development of tourism economy in rural areas of naxi ethnic group has objectively led to the rise in living standard of substance for peasants and enriched their spiritual living style. As a double edged sword, the substantial increase in income and interactions with tourists can make effects on recenstruction of self status identity of rural male youth and cause the spread of ideas of consumer society among them. Thus, harmful influences have been brought about on the sustainable development of economy and society in rural areas of naxi ethnic group. It is crucial to promote cuhural construction in rural communities and reconstruct the meaning of rural life world so that the project of constructing communist new rural areas will get its source of strength.