论公共关系在构建高校和谐校园中的作用

公共关系在构建高校和谐校园中具有十分独到的地位和突出的作用，这是由公共关系的基本内涵和本质特征所决定的，公共关系的理论是在不断追求诚信、和谐的实践中发展起来的。构建高校和谐校园是我们党的教育事业在新时期的一项系统工程。大力开展公共关系，树立高校良好形象，是构建和谐校园的根本保证；发展公共关系是转变高校管理职能的必然需求，也是构建和谐校园的重要内容；开展高校外部公共关系，为构建和谐校园营造良好的外部环境。

Function of Public Relation in Constructing Harmonious Campus at College

Public Relations have very unique role and status on construction public Relations, this decision by public Relation＇s connotation and nature, public Relations＇ theory is growled in pursuiting good faith and harmony＇s practice. Construction university harmonious campus is a systems engineering in party＇s education in a new time. Vigorously carry out public relations, foster a good image of colleges and universities is the fundamental guarantee to construction harmonious university. Develop pubic relations is an inevitable demand to transform the university management functions, also an important content to build a harmonious campus. University carried out an external public relations, to offer a favorable external environment far construction a harmonious campus.