| 金融业中新服务开发的一般过程与门径管理模式研究 |
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| 引用本文： | 袁春晓.金融业中新服务开发的一般过程与门径管理模式研究[J].四川大学学报(哲学社会科学版),2004,6(5):21-26. |
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| 作者姓名： | 袁春晓 |
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| 作者单位： | 四川大学,工商管理学院,四川成都,610064 |
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| 摘 要： | 国内大多数金融服务机构的新服务开发 (NSD ,NewServiceDevelopment)活动 ,在相当程度上处于凭经验办事、随意性大的状态 ,缺乏新服务管理的专业意识和技能。基于多行业比较实证研究的国内金融业NSD一般过程总结 ,和构筑在流程解析之上的门径管理模式 ,是提高金融业务创新管理效率的有效途径
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| 关 键 词： | 金融服务 新服务开发 门径管理 |
| 文章编号： | 1006-0766(2004)05-0021-06 |
| 修稿时间： | 2004年4月19日 |
A Study of the Process of New Service Development and the Stage-Gate Model in Chinese Financial Industry |
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| YUAN Chun-xiao.A Study of the Process of New Service Development and the Stage-Gate Model in Chinese Financial Industry[J].Journal of Sichuan University(Social Science Edition),2004,6(5):21-26. |
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| Authors: | YUAN Chun-xiao |
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| Abstract: | The theory of new service development (NSD) has scarcely been introduced into the real world of financial service management in China up to now. The author argues that formal and customized NSD processes can be a major factor for successful financial NSD. By making a general management survey of multiple financial industries in China, the author holds that it helps to provide better solutions for new financial services management issues to explore the essential processes of financial NSD and establish a stage-gate model for financial NSD management . |
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| Keywords: | financial services new service development ( NSD) stage-gate model |
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