| 从语言美学角度看英语商标词 |
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| 引用本文： | 袁鹏飞,屈雪芳. 从语言美学角度看英语商标词[J]. 西昌学院学报(社会科学版), 2012, 0(4): 23-25 |
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| 作者姓名： | 袁鹏飞 屈雪芳 |
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| 作者单位： | [1]泸州高中,四川泸州646000 [2]西华师范大学外国语学院,四川南充637002 |
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| 摘 要： | 美学语言学是语言学的众多分支之一,言语美是其讨论的一个重要内容。商标词是一种特殊的言语,凡是好的商标词,都能给人以美的享受。本文将从商标词的音韵美,结构美,意境美和创新美等方面探讨英语商标词的言语美,从而让人们对商标词的命名、翻译以及理解进行全面的认识。
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| 关 键 词： | 美学语言学 言语美 英语商标词 |
On the Speech Beauty of English Trademark Words |
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| YUAN Peng-fei,QU Xue-fang. On the Speech Beauty of English Trademark Words[J]. Journal of Xichang College(Social Science Edition), 2012, 0(4): 23-25 |
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| Authors: | YUAN Peng-fei QU Xue-fang |
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| Affiliation: | 1.Lu Zbou Senior High School, Luzbou,Sichuan 646000; 2.School of Foreign Languages, West China Normal University, Nanchong, Sichuan 637002) |
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| Abstract: | Aesthetic linguistics is one of the disciplines of linguistics. Beauty of speech is focused on a lot when aesthetic linguistics is mentioned. Trademark words are a kind of special speech. People will enjoy those well-designed trademark words very much. This paper is to depict English trademark words＇ speech beauty from following four angles -sounds and rhythms, structure, artistic conception, creativity, which would be beneficial to people＇ s complete understanding of naming, translation and explanation of English trademark words. |
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| Keywords: | Aesthetic Linguistics Speech Beauty English Trademark Words |
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