| 重视发挥PR在企业市场营销中的作用 |
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| 引用本文： | 罗念潮.重视发挥PR在企业市场营销中的作用[J].汕头大学学报(人文社会科学版),1996(6). |
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| 作者姓名： | 罗念潮 |
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| 作者单位： | 汕头大学商学院 |
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| 摘 要： | 公共关系（ＰＲ），在企业现代市场营销活动中，具有其它一般营销策略不可替代的作用。我国企业在经济体制转型、市场法制尚不健全的情况下，更要重视发挥ＰＲ在企业市场营销中的作用。企业应树立大市场营销观念，建立公关部门，提高公关水平，注意公关方法
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| 关 键 词： | 企业 大市场营销 公共关系 市场经济 |
For a fuller play of the role by PR in marketingmanagement of enterprises |
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| Luo Nianchao.For a fuller play of the role by PR in marketingmanagement of enterprises[J].Journal of Shantou University(Humanities Edition),1996(6). |
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| Authors: | Luo Nianchao |
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| Abstract: | Public relations (PR) can play an irreplaceable role in modern marketing.At a time when switch of economic system pattern in China's state owned enterprises is in progress and when China's market legislation is not perfect enough, more attention should be paid to fuller play of the role by PR in the marketing strategy of enterprises by establishing the concept of macro marketing, setting up PR sections, promoting PR standards, and attaching importance to PR skills. |
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| Keywords: | enterprise macro marketing public relations (PR) market economy |
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