廣州市彩票購買者特徵分析

本研究現場問卷調查了廣州1101名彩票購買者,通過統计分析發现,廣州市彩票購買者以男性、中青年、中等偏上收入、具備高中至大學畢業文化的群體為主。他們購買彩票的持續年限長,購買次數频繁,每次金额不大,每月彩票支出佔月收入10%以下。購買的動機首先是尋求消遣娛樂,其次為赢錢。彩票業為人們日益增加的娛樂需求提供了更多的選擇,未來仍有較大的發展空間,國家應進一步鼓勵和培育彩票市場的發展。但彩票購買者中有較高比重的人有過度購買的傾向,需要加以關注。

An Analysis of the Characteristics of Mainland Lottery Buyers in Guangzhou

This research carried out a questionnaire survey of 1101 Mainland lottery buyers in Guangzhou. After analysis of the survey results, we find that the majority of buyers are young middle aged males from above-average-income groups with a high school to university education level. Their buying behavior took place over many years, while the amount of each purchase is moderate. Most of respondents spend less than 10% of their monthly income on the lottery each month. The greatest portion of them buy lottery tickets for entertainment purposes, while the second largest portion do so for winning money. The lottery business has provided more choices for meeting people's needs for entertainment, and has great potential for further development. The government should encourage and promote further development of the lottery market. However, there is a relatively high percentage of buyers who buy lottery tickets beyond their normal affordable level, so this group should be paid special attention to in order to avoid the negative effects of the lottery.