| 广告语言与隐喻 |
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| 引用本文： | 唐电弟.广告语言与隐喻[J].琼州学院学报,2006,13(6). |
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| 作者姓名： | 唐电弟 |
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| 作者单位： | 海南经济职业技术学院外语系,海南,海口,570203 |
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| 摘 要： | 随着语言的发展,广告语言中的方法论就显得尤其重要。隐喻作为人们认知世界的手段,其突显性在广告语言中占有一席之地。
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| 关 键 词： | 广告 广告语言 隐喻 |
Advertisement Language and Metaphor |
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| Tang Dian-di.Advertisement Language and Metaphor[J].Journal of Qiongzhou University,2006,13(6). |
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| Authors: | Tang Dian-di |
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| Abstract: | With the development of the language,the methodology in advertiseinent language has become,es-pecially important.The noticeable feature of metaphor,as a means of learning the world,is playing a leading part in advertisement language.. |
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| Keywords: | advertisement advertisement language metaphor |
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