浅论传媒伦理问题存在的社会根源

传媒作为一种技术,本身并非是中性的,而是具有多重的价值取向。传媒在其设计过程中就是以一定的政治理性体现出来的,统治阶级的利益和价值在此之前就被设定为一个目标。在社会转型时期,从领域合一到领域分离的转化,促使传媒不仅仅是信息传播的介质或社会文化装置的体现,而且是各种重要社会功能的高度集中。其中,传媒经济功能和文化功能的凸显,为传媒伦理问题的生成与存在提供了新的可能。

Social Reasons for Ethical Problems in Mass Media

As a technique,mass media is not neutral and it has multiple values.During its designing process,mass media embodies political reason,and the benefits and values of the ruling class are previously set as its goal.Moreover,in a period of social transformation,the realm transforms from singularity to plurality.As a result,mass media is not only a medium for information transmission or the embodiment of the social cultural apparatus,but it is also the high concentration of various important social functions.In consequence,the highlighting of economic and cultural functions offers new possibilities for the formation of ethical problems of mass media.