| 古城扬州文化产业发展研究 |
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| 引用本文： | 纪传如.古城扬州文化产业发展研究[J].南昌航空大学学报,2013(3):13-18. |
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| 作者姓名： | 纪传如 |
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| 作者单位： | 扬州大学,江苏扬州225127 |
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| 基金项目： | 2013年江苏省教育厅高校哲学社会科学项目“外商直接投资溢出偏向性对制造业创新驱动的影响研究：基于产业异质性的视角”（2013SJD790029）;2012年江苏省普通高校研究生科研创新计划项目“技术链、产业链搭接视角下农业科技创新研究：以扬州为例”（CXLX12_0894） |
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| 摘 要： | 文化产业作为21世纪的朝阳产业，无疑是最具发展潜力的产业之一。通过企业战略分析工具SWOT模型，对古城扬州文化产业的发展现状进行了论述，主要从扬州文化产业发展内部优势、劣势和外部机会、威胁等4方面来展开，并给出了“把扬州建设成为古代文化与现代文明交相辉映的名城”的文化产业发展的战略选择。
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| 关 键 词： | 古城扬州 文化产业 SWOT分析 发展战略 |
The Research on the Development of Yangzhou Culture Industry |
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| JI Chuan-ru.The Research on the Development of Yangzhou Culture Industry[J].Journal of Nanchang Institute of Aeronautical Technology(Social Science),2013(3):13-18. |
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| Authors: | JI Chuan-ru |
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| Institution: | JI Chuan-ru ( Yangzhou University, Yangzhou, Jiangsu 225127, Chiana) |
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| Abstract: | As a sunrise industry in twenty-first Century, Cultural industry is one of the most potential industries. In this paper, by means of SWOT model which used in enterprise strategy analysis, the author analysed the present situation of Yangzhou cultural industry in detail, then described the development of Yangzhou cultural industry from internal strengths and weaknesses, external opportunities and threats. And last, in order to provide beneficial reference for the development of Yangzhou culture industry, the author gave strategic choices about how to add radiance and beauty to each other between ancient culture and modern civilization. |
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| Keywords: | Yangzhou cultural industry SWOT analysis development strategy |
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