| 媒介转型时代的受众身份认知问题 |
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| 引用本文： | 袁靖华. 媒介转型时代的受众身份认知问题[J]. 中国地质大学学报(社会科学版), 2009, 9(2) |
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| 作者姓名： | 袁靖华 |
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| 作者单位： | 浙江传媒学院,影视艺术学院,浙江,杭州,310018 |
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| 基金项目： | 浙江省哲学社会科学规划课题 |
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| 摘 要： | 受众身份问题既关系到媒介自身定位,也关系到政府如何制定媒介产业管理规则.在媒介企业化转型和市场竞争中,受众的身份集中体现为"公民"与"消费者"两种身份.媒介能否恰当处理两种受众观在组织中的利益竞争关系,实现组织的认知协调,直接影响媒介的发展方向和运营效能,同时也深刻影响媒介转型与产业发展.
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| 关 键 词： | 媒介转型 公民 消费者 受众身份 |
The Cognitive Problems of Audience's Identity in the Era of Media Transformation |
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| YUAN Jing-hua. The Cognitive Problems of Audience's Identity in the Era of Media Transformation[J]. Journal of China University of Geosciences(Social Sciences Edition), 2009, 9(2) |
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| Authors: | YUAN Jing-hua |
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| Affiliation: | Movie&TV Department;Zhejiang Communication&Media College;Hangzhou 310018;China |
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| Abstract: | Audience's identity counts not only for media organization's orientation,but also for government's media industry regulation.During market competing,there is gambling between two audience identities such as "citizen" and "consumer".How to assort with two audience's identities straightly determines the fundamental orientation and administrating efficiency of media organization,and will also profoundly influence the orientation of media transformation and media industry. |
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| Keywords: | media transformation citizen consumer audience's identity |
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