Norwegian salmon goes to market: The case of the Austevoll seafood cluster |
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| Institution: | 1. Operations Management and Information Systems Department, Kedge Business School - Bordeaux, 680 Cours de la Libèration, 33405 Talence Cedex, France;2. Department of Quantitative Methods, University College for Financial Studies, Leonardo Prieto Castro, 2, Madrid 28040, Spain;3. Desautels Faculty of Management, McGill University, 1001 Rue Sherbrooke Ouest, Montreal, Quebec, Canada;1. Haskayne School of Business, University of Calgary, Calgary T2N 1N4, Alberta, Canada;2. Nottingham University Business School, University of Nottingham, Jubilee Campus, Nottingham, NG8 1BB, United Kingdom;3. College of Engineering, Koç University, Sariyer 34450, Istanbul, Turkey |
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| Abstract: | This paper examines the impact of the globalisation of the farmed salmon commodity chain upon farmed salmon production in the western Norwegian municipality of Austevoll. On the basis of field research conducted in 2002 and 2003, we conclude that salmon farming in Austevoll has responded to the challenges of ‘buyer-driven’ food chains by virtue of its history as a seafood cluster. Despite the vertical relations assumed in the literature on ‘buyer-driven’ food chains, the horizontal relations in Austevoll have proven resilient in this era of ‘homogenised globalisation’. Nevertheless, recent changes in the global farmed salmon supply chain may result in the imposition of vertical relations in the Austevoll cluster. We conclude with suggestions for incorporating the literatures on global food chains and industrial clusters in the study of seafood production and global markets. |
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