| 论新闻策划 |
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| 引用本文： | 时宇石.论新闻策划[J].渤海大学学报(哲学社会科学版),2004,26(2):120-125. |
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| 作者姓名： | 时宇石 |
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| 作者单位： | 渤海大学,新闻与传播学院,辽宁,锦州,121000 |
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| 摘 要： | 对新闻策划产生的动因、新闻策划定义的界定进行了明晰的阐述,并比较了新闻策划与策划新闻、新闻炒作、宣传策划及媒介公关活动四者的关系,搞清了新闻策划的内涵。同时,分析了目前我国新闻策划的现状和实践应避免、注意的问题。
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| 关 键 词： | 新闻策划 实践 关系 |
| 文章编号： | 1672-8254(2004)02-0120-06 |
| 修稿时间： | 2003年12月25 |
On news plotting |
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| SHI Yu-shi.On news plotting[J].Journal of Bohai University:Philosophy and Social Science Edition,2004,26(2):120-125. |
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| Authors: | SHI Yu-shi |
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| Abstract: | The reasons and definition for news plotting are givea in this article.A comparison is also given concerning the relationship among make-up news,news exaggeration,news publicity and public relations in the media.Meanwhile,the implications of news plotting is made clear,and the status quo of news plotting in our country is analysed.Finnaly,the problems resulting from news plotting are analysed. |
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| Keywords: | news plotting practice relation |
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