| 以区域品牌为导向发展地方产业集群———以嵊州领带产业集群为例 |
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| 引用本文： | 尹 晶,许惠渊. 以区域品牌为导向发展地方产业集群———以嵊州领带产业集群为例[J]. 中国农业大学学报(社会科学版), 2006, 23(1): 72-75 |
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| 作者姓名： | 尹 晶 许惠渊 |
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| 作者单位： | 中国农业大学,经济管理学院,北京,100083 |
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| 摘 要： | 文章论述了区域品牌的概念及其在产业集群发展过程中所起的作用,以嵊州领带产业集群为例,通过介绍嵊州领带产业集群的发展概况、品牌梯队,指出存在的问题,提出区域品牌建设的对策。
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| 关 键 词： | 产业集群 嵊州领带产业 区域品牌建设 |
| 文章编号： | 1009-508X(2006)01-0072-04 |
| 修稿时间： | 2005-11-17 |
Develop Local Industrial Clusters under Regional Brand Name--With the Necktie Industrial Cluster in Shengzhou as An Example |
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| Yin Jing,Xu Huiyuan. Develop Local Industrial Clusters under Regional Brand Name--With the Necktie Industrial Cluster in Shengzhou as An Example[J]. Journal of China Agricultural University(Social Sciences Edition), 2006, 23(1): 72-75 |
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| Authors: | Yin Jing Xu Huiyuan |
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| Abstract: | This article describes the concept of regional brand name and its function in industrial cluster development,taking Shengzhou necktie industry cluster as an example.By reviewing the development and brand name tiers in Shengzhou's necktie industry cluster,the authors point out some problem existing there and propose measures on how to develop regional brand names. |
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| Keywords: | Industry cluster Necktie industry in Shengzhou Regional brand name |
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