| 易逝品降价时点设定问题的Cournot博弈模型 |
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| 引用本文： | 杨慧,周晶.易逝品降价时点设定问题的Cournot博弈模型[J].中国管理科学,2006,14(3):45-50. |
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| 作者姓名： | 杨慧 周晶 |
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| 作者单位： | 1. 南京大学工程管理学院, 南京, 210093;2. 南京大学工程管理学院, 南京, 210093 |
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| 基金项目： | 中国科学院资助项目;南京理工大学校科研和教改项目 |
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| 摘 要： | 本文基于Gallego和van Ryzin的两级价格策略,构建了两种竞争性易逝品降价时点设定问题的Cournot博弈模型,应用图解法求得Cournot均衡点,得出在竞争环境下先动企业会推迟降价时点而后动企业会提前降价的结论,通过实例分析验证了这一结论,同时指出了转移概率对均衡结果的影响.研究结果可为竞争环境下易逝性产品降价策略的制定提供决策支持.
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| 关 键 词： | 易逝品 收益管理 动态定价 博弈 |
| 文章编号： | 1003-207(2006)03-0045-06 |
| 收稿时间： | 2005-07-03; |
| 修稿时间： | 2005年7月3日 |
A Cournot Game of Setting Optimal Markdown Timing for Perishable Products |
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| YANG Hui,Zhou Jing.A Cournot Game of Setting Optimal Markdown Timing for Perishable Products[J].Chinese Journal of Management Science,2006,14(3):45-50. |
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| Authors: | YANG Hui Zhou Jing |
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| Institution: | 1. School of Management Science & Engineering, Nanjing University, Nanjing 210093;China;2. School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China |
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| Abstract: | This paper deals with a kind of specific retailing that sells a fixed stock of perishable goods over a finite horizon.A Cournot game model is proposed based on Gallego and Van Ryzin's two-price policy.The Cournot equilibrium point is found out in the figure of the strategy sets.It is found that the optimal markdown timing of the leading product will be delayed and that of the following product will be advanced.A numerical example is provided and the effect of the customer's transfer probability p between suppliers on the equilibrium of the game is analyzed.The model proposed in this paper is helpful for the suppliers to determine the markdown timing of perishable products when the competitiveness exists. |
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| Keywords: | perishable product revenue management dynamic pricing game |
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