Having the wrong kind of money. A qualitative analysis of new forms of financial, social and moral exclusion in consumerist Scandinavia

Consumerism not only promotes discourses emphasizing individualized consumer choices, but it also introduces new electronic, invisible and symbolic forms of money. The present article analyses social exclusion in contemporary Scandinavian society by focusing on patterns of consumption and the social meaning of money in low‐income households in Denmark and Sweden. Drawing on recent sociological theory on money and budgeting ( Pahl, 1999, 2002 ; Singh, 1997, 1999 ; Zelizer, 1997, 2005 ) and recent critiques of consumption studies ( Edgell, Hetherington and Warde 1996 ; Gronow and Warde, 2001 ; Lodziak, 2002 ), it argues that experiences of social and financial exclusion in consumerist society must be related to the amount of money available within the household, the social position that the household occupies, and the social form that this money takes. Pahl (1999 ) shows that the development of electronic money seems to alter and further constrain access to consumption for the ‘credit poor’ and ‘information poor’. To this ‘technological filter’, a ‘social filter’ may be added, as the results suggest that consumption patterns and the social meaning of money in low‐income families are largely incompatible with prevailing neo‐liberalist ideas of money and consumption in contemporary society.