| 我国旅游商品开发存在的问题及对策研究 |
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| 引用本文： | 马治鸾,高辉.我国旅游商品开发存在的问题及对策研究[J].成都理工大学学报(社会科学版),2003,11(1):43-48. |
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| 作者姓名： | 马治鸾 高辉 |
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| 作者单位： | 成都理工大学,成都,610059 |
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| 摘 要： | 本文对旅游商品的定义、属性进行了初步探讨,分析了我国在旅游商品开发中存在的问题,并从体制改善、设计生产加工、产品结构和消费结构调整、创建旅游商品生产、信息与交易平台、扩大分销渠道等途径提出了对策措施,对旅游商品的发展具有理论和实践意义。
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| 关 键 词： | 旅游商品 产品结构 消费结构 |
| 文章编号： | 1672-0539(2003)01-043-06 |
| 修稿时间： | 2002年12月8日 |
Problems of Developing Tourist Products in Our Country and the Strategy |
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| MA Zhiluan,GAO Hui.Problems of Developing Tourist Products in Our Country and the Strategy[J].Journal of Chengdu University of Technology:Social Sciences,2003,11(1):43-48. |
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| Authors: | MA Zhiluan GAO Hui |
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| Institution: | Chengdu University of Technology Chengdu 610059 |
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| Abstract: | This paper tentatively approaches the definition and attribute of tourist products and analyzes the problems in tourist product development in our country. points out that we should renew its system, promote the ability of designing and processing, adjust the structure of product and consumption, establish the platform of tourist product production, information and exchange and expand the market of tourist products. It has theoretical and practical significance in developing tourist products. |
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| Keywords: | tourist product structure of product structure of consumption |
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