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| 五缘文化与市场营销新理念 | |
| 引用本文： | 林旭,吕庆华,林有成. 五缘文化与市场营销新理念[J]. 福建农林大学学报(哲学社会科学版), 2003, 6(2) |
| 作者姓名： | 林旭 吕庆华 林有成 |
| 作者单位： | 1. 福建省数字安全证书管理有限公司,福建福州,350003 2. 江西财经大学工商管理学院,江西南昌,330018 3. 上海五缘文化研究所,上海,200031 |
| 摘 要： | 介绍"五缘文化说",并提出应用五缘文化(亲缘、地缘、神缘、业缘和物缘的文化研究)来开拓市场营销。应用我国传统的优秀文化与西方先进的营销理论相结合,以创立有中国持色的营销管理。 |
| 关 键 词： | 五缘文化 营销 营销观念 关系营销 |
Five-relationship culture and new marketing concept |
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| Abstract: | The relationship between research innovation and team's innovation abilities at university is investigated through studying individual and team innovative characteristics. The conclusions are as follows: First, researchers who are rich in academic background, energetic, devoted, knowledgeable, and with divergent cognitive style, are more innovative. Second, research innovation is difficult to be accomplished only depending on an individual researcher. The success of research innovation depends on both individuals with great ideas and better team structures that benefit to innovation. Third, new ideas are easy to be developed in those teams that characterized by making forward looking, obvious, challengeable and highlight strategies, free cooperative, encouraging innovation, and being full of enthusiasm about research. |
| Keywords: | research innovation research team |
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