SMART oder MOTTO? Von der Hemmung in die Handlungsfähigkeit durch passende Zielformulierung

In consultancies, goals are often set very concrete on a behavioral level which can increase one’s probability of success to attain the goal. However, if people are anxious and worried when they talk about their goals, there seems to be too little identification with the goals and attainment is impossible. The reason is often a conflict between conscious and unconscious needs. The Zürcher Ressourcen Modell (ZRM) has developed MOTTO-goals which are defined on an attitudinal level and bring into accordance consciousness and unconsciousness. They build identification with goals and thus, support goal pursuit. If people already identify with their goals, they can immediately start with concrete planning.