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Avoiding Covid-19 risk information in the United States: The role of attitudes,norms, affect,social dominance orientations,and perceived trustworthiness of scientists
Authors:Wan Wang  Lucy Atkinson  Lee Ann Kahlor  Patrick Jamar  Hayoung Sally Lim
Institution:Stan Richards School of Advertising & Public Relations, The University of Texas at Austin, Austin, Texas, USA
Abstract:This study seeks guidance from the planned risk information avoidance model to explore drivers of risk information avoidance in the context of COVID-19. Data were collected early during the pandemic. Among our most notable results is that participants who are more oriented toward social dominance and are more skeptical of scientists’ credibility have (1) more supportive attitudes toward risk information avoidance and (2) feel social pressure to avoid risk information. The findings of this study highlight how the role of skepticism in science and intergroup ideologies, such as social dominance, can have important implications for how people learn about health-related information, even in times of heightened crisis.
Keywords:COVID-19  health risk  mistrust  risk information avoidance
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