| 论通感在广告文案中的作用 |
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| 引用本文： | 唐桂兰,王昳,徐静,陆琳. 论通感在广告文案中的作用[J]. 安徽农业大学学报(社会科学版), 2005, 14(3): 105-107 |
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| 作者姓名： | 唐桂兰 王昳 徐静 陆琳 |
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| 作者单位： | 合肥工业大学,人文经济学院,安徽,合肥,230009;合肥工业大学,人文经济学院,安徽,合肥,230009;合肥工业大学,人文经济学院,安徽,合肥,230009;合肥工业大学,人文经济学院,安徽,合肥,230009 |
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| 摘 要： | 本文以广告文案写作中的语言表达为研究对象,针对广告文案语言的劝诱性、实用性、限制性和新颖性等特征,探讨了将通感修辞手法运用到文案写作中的重要意义,具体论述了通感在文案表达中所起的重要作用,进一步证明了通感是一种极具创新性的的修辞手法。
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| 关 键 词： | 广告文案 通感 修辞手法 表达效果 |
| 文章编号： | 1009-2463(2005)03-0105-03 |
| 修稿时间： | 2004-08-08 |
On Function of Synesthesia in the Advertising Case |
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| TANG Gui-lan,WANG Yi,XU Jing,LU Lin. On Function of Synesthesia in the Advertising Case[J]. Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition), 2005, 14(3): 105-107 |
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| Authors: | TANG Gui-lan WANG Yi XU Jing LU Lin |
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| Affiliation: | School of Humanities and Economics, Hefei University of Technology;School of Humanities and Economics, Hefei University of Technology;School of Humanities and Economics, Hefei University of Technology;School of Humanities and Economics, Hefei University of Technology |
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| Abstract: | The paper researches the expression of composition of advertising case, contraposing the characters of inducement nature?practicability?restrictiveness and novelty of language of advertising case. It discusses the important meaning of synesthesia in the composition of advertising case, dissertates the important function of synesthesia in the expression of advertising case, and has proved further that synesthesia is a kind of extremely innovative rhetoric. |
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| Keywords: | advertising case synesthesia rhetoric expression effect |
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