国际企业在经济全球化中的当地适应

在经济全球化进程中,国际企业越来越倾向于通过产品、分销、营销和管理的标准化来降低成本,但是在这一过程中,当地适应不能忽视.只有在经济全球化和当地适应中找到一个平衡点,国际企业才能有长足的发展.本文拟从文化和政治等方面分析国际企业在当地适应的过程中所遇到的问题,并提出相应的对策.

Local Adaptation of International Corporations in the Economic Globalization

In the process of economic globalization,more and more international corporations tend to reduce costs by the standardization of product,distribution,marketing and management,but,local adaptation can not be ignored during this process.Only when a balance is found between the economic globalization and the local adaptation can international corporations grow by leaps and bounds.This paper tries to analyze the problems encountered by international corporations from the angle of culture,politics and so on,and ...