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论顾客满意对移动通信企业管理模式的要求
引用本文:刘丽玲,宋伟,马凌.论顾客满意对移动通信企业管理模式的要求[J].重庆邮电大学学报(社会科学版),2001,13(2):17-19.
作者姓名:刘丽玲  宋伟  马凌
摘    要:阐述了企业在激烈的市场竞争中保持顾客的重要性和必要性,分析了顾客满意对移动通信企业原有管理模式改革的要求,提出了一套顾客满意的指标和切实的改进措施。

关 键 词:移动通信企业  管理模式  顾客满意指标

Demands Initiated by Customer-Satisfying Mechanism on the Mode of Management in Mobile Telecommunication Enterprises
LIU Li-ling,SONG Wei,MA Ling.Demands Initiated by Customer-Satisfying Mechanism on the Mode of Management in Mobile Telecommunication Enterprises[J].Journal of Chongqing University of Posts and Telecommunications:Social Science Edition,2001,13(2):17-19.
Authors:LIU Li-ling  SONG Wei  MA Ling
Abstract:This paper explains how important and necessary it is for enterprises to retain their customers in the fierce market competition, and by analysing the demands initiated by the customer-satisfying mechanism on reforming the out-dated mode of management in mobile telecommunication enterprises, this paper also puts forward a series of relevant targets and measures for improvement.
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