Aesthetic Labor for the Sociologies of Work,Gender, and Beauty

Amid the growing literature on the costs and rewards of physical appearance for labor market outcomes, an economistic emphasis on looks as an investment strategy has gained prominence. The concept of aesthetic labor is a useful sociological intervention for understanding how the value of certain looks is constructed, and how looks matter for social stratification. Aesthetic labor is the practice of screening, managing, and controlling workers on the basis of their physical appearance. The concept advances research on the service economy by moving beyond a focus on emotions to emphasize worker corporeality. This article first untangles aesthetic labor from related concepts, including body work, emotional labor, and embodied cultural capital. Next is a review of three contexts in which scholars have applied aesthetic labor to the workplace: the organization, freelance labor, and the market. Because it situates the value of beauty in context, aesthetic labor foregrounds those power relations that define aesthetics, such as class, race, and gender. The concept incorporates insights from field theories of bodily capital, such that aesthetic labor denaturalizes beauty and seeks to explain the processes through which looks translate into economic and symbolic rewards.