| 广告语言创意与社会文化心理 |
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| 引用本文： | 苏永青,郭雪青,展学斌. 广告语言创意与社会文化心理[J]. 青岛农业大学学报(社会科学版), 2003, 15(3): 59-63 |
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| 作者姓名： | 苏永青 郭雪青 展学斌 |
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| 作者单位： | 1. 莱阳农学院宣传部,山东莱阳,265200
2. 烟台艺术学校教务处,山东烟台,264000 |
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| 摘 要： | 广告效果的50%—70%来自广告的语言文字部分。语言创意是广告创意的重要组成部分，是决定广告能否成功的关键。本文主要介绍广告语言创意与社会文化心理之间的关系，在分析大量的成功广告语言的基础上，试图找出二者之间的某些联系，给人一点启迪。
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| 关 键 词： | 广告 广告语言 广告语言创意 社会文化心理 |
| 文章编号： | 1008-7141(2003)03-0059-05 |
| 修稿时间： | 2003-04-22 |
Words'''' Imagination of Adervertisement and Social Cultural Psychology |
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| Su Yongqing,Guo Xueqing,Zhan Xuebin. Words'''' Imagination of Adervertisement and Social Cultural Psychology[J]. Journal of Laiyang Agricultural College(Social Science Edition), 2003, 15(3): 59-63 |
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| Authors: | Su Yongqing Guo Xueqing Zhan Xuebin |
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| Abstract: | Advertisement has become an important part of people's everyday life. The key to realizing its effect lies in the promises of interest or the conception of consumption to people in the process of sale, but all these will be realized through language. So 50% to 70% of the advertising effect comes from words. Verbal images are an important part of that created by advertisements, which is the key to the success of advertisement . This paper mainly deals with the relationships between words' imagination and social cultural psychology. Through analyzing many successful advertisements, the paper is intended to find links between them and stimulate the reader to further think. |
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| Keywords: | advertisement words of advertisement words' imagination social cultural psychology |
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