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GALLUP AND FORTUNE POLLS
Abstract:This section contains a compilation, topically arranged, ofpoll results released by the American Institute of Public Opinion,by Fortune, and by the Canadian Institute of Public Opinion.The AIPO results cover the period from October through December1941. (Previous aipo questions were reported in the July 1938,October 1939, and all subsequent issues of the QUARTERLY.) TheFortune questions are those which appeared in the October andDecember issues of the magazine, together with those taken fromthe Fortune Management Poll which appeared in the November issue.(Previous Fortune questions were reported in the March 1940and all subsequent issues of the QUARTERLY.) Releases from theCanadian Institute of Public Opinion are included for the firsttime. (The first cn>o report was issued November 29, 1941.) Under each topic, all of the Institute data are given in chronologicalorder, then all of theFortune material, also in chronologicalsequence. Dates appearing in connection with AIPO questionsare those carried in the date lines of Institute releases tosubscribing newspapers; dates following Fortune questions indicatethe issue of the magazine in which the information appeared.Institute questions are designated by AIPO; Fortune questionsby FOR; "DK" stands for "don't know"; "no op." for "no opinion." In considering these poll data, the reader should bear in mindcertain salient points of reference set forth on pages 75 and76 of the March 1940 issue of the QUARTERLY. The QUARTERLY wishesto express its appreciation to George Gallup and the AmericanInstitute of Public Opinion and to the editors of Fortune andElmo Roper for their cooperation in making these survey resultsavailable in convenient form to other students of public opinion.
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