城市形象设计中的汉字文化因素探析

汉字属于表意文字，其发展传承了数千年的中华文明，汉字不仅是汉文化的重要载体，同时也具有独特的视觉符号魅力。整合汉字所传承的中国传统思维方式、审美心理、人文精神等汉字文化特征，将汉字的文化特征与城市形象有机地结合起来，从“立象”与“尽意”的角度探讨汉字文化与城市形象建设和城市文化的关系，通过对汉字文化的深层意蕴的挖掘，可以开拓现代城市形象设计的新思路和新形式。

Research on the Cultural Factors of Chinese Characters in Urban Image Design

Chinese characters are ideographic characters,whose development inherits the Chinese civilization for thousands of years. Chinese characters are not only an important carrier of Chinese culture,but also have a unique charm of visual communication. By studying the Chinese traditional way of thinking,aesthetic,psychological,spiritual and other cultural characteristics in Chinese characters,we can find there are many cultural factors related to the urban image design. From the Image and Meaning point of view,t...