| 高校图书馆知识管理与市场营销理念 |
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| 引用本文： | 杨明秋.高校图书馆知识管理与市场营销理念[J].吉林工程技术师范学院学报,2004(10). |
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| 作者姓名： | 杨明秋 |
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| 作者单位： | 吉林工程技术师范学院图书馆 吉林长春130052 |
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| 摘 要： | 阐述了图书馆知识管理的概念,指出图书馆实施知识管理必须融入市场营销理念,确立以人为本、全心全意为读者服务的管理模式。
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| 关 键 词： | 图书馆 知识管理 市场营销 |
The management of the library knowledge and the market selling idea of higher school |
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| Yang Mingqiu.The management of the library knowledge and the market selling idea of higher school[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2004(10). |
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| Authors: | Yang Mingqiu |
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| Abstract: | The author states the idea of the knowledge management of the library, puts forward the idea that the knowledge management of the library must integrate the idea of the marketing selling and set up the management pattern that takes the human as the base and serve the reader sincerely. |
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| Keywords: | library knowledge management market selling |
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