| 兰州老字号餐饮业现状与成长机制研究 |
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| 引用本文： | 刘艳.兰州老字号餐饮业现状与成长机制研究[J].淮海工学院学报(社会科学版),2013(8):24-26. |
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| 作者姓名： | 刘艳 |
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| 作者单位： | 兰州商学院工商管理学院,甘肃兰州,730020 |
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| 摘 要： | 面对餐饮业的激烈竞争,大量＂老字号＂餐饮企业既面临严峻的生存考验,又面临难得的成长机遇。运用SWOT模型分析了兰州＂老字号＂餐饮企业的生存现状,在此基础上,提出了有助于实现＂老字号＂快速发展的成长机制和对策,以使其保持长久旺盛的生命力。
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| 关 键 词： | 兰州 老字号 餐饮企业 成长机制 |
On the Current Situation of Lanzhou Time-honored Catering Enterprises and Their Growth Mechanism |
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| LIU Yan.On the Current Situation of Lanzhou Time-honored Catering Enterprises and Their Growth Mechanism[J].Journal of Huaihai Institute of Technology,2013(8):24-26. |
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| Authors: | LIU Yan |
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| Institution: | LIU Yan(School of Business Administration,Lanzhou University of Finance and Economics,Lanzhou 730020,China) |
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| Abstract: | In the fierce competition in catering market,time-honored catering enterprises are facing not only tough tests for survival but also rare opportunities for growth.The paper analyses the present situation of Lanzhou time-honored catering enterprises by adopting SWOT model and puts forward the benign operating mechanism that is conducive to their rapid growth and vitality. |
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| Keywords: | Lanzhou time-honored enterprises catering enterprise growth mechanism |
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