| 连锁酒店产品战略分析——以济南市槐荫区7天连锁酒店为例 |
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| 引用本文： | 曹炜.连锁酒店产品战略分析——以济南市槐荫区7天连锁酒店为例[J].淮海工学院学报(社会科学版),2013(8):21-23. |
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| 作者姓名： | 曹炜 |
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| 作者单位： | 滁州学院地理信息与旅游学院,安徽滁州,239000 |
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| 摘 要： | 以济南市槐荫区7天连锁酒店经十中路分店的产品销售战略为研究对象,主要采用随机问卷调查和实地考察的方法进行数据收集,运用Excel软件对调查的数据进行整理分析,以SWOT战略组合模型提出该酒店可以采用WO战略,即扭转内部劣势把握外部机会,使其产品在同类酒店中更具优势,从而使得7天连锁酒店在济南市经济型酒店市场中更具竞争力。
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| 关 键 词： | 产品销售战略 目标市场定位 产品定位 SWOT模型 7天连锁酒店 |
Analysis of chain hotel product strategy：Taking Ji'nan District 7 Days Inn as an example |
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| CAO Wei.Analysis of chain hotel product strategy：Taking Ji'nan District 7 Days Inn as an example[J].Journal of Huaihai Institute of Technology,2013(8):21-23. |
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| Authors: | CAO Wei |
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| Institution: | CAO Wei(School of information and tourism geography,Chuzhou University,Chuzhou 239000,China) |
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| Abstract: | In Huaiyin District of Ji＇nan city 7Days Inn after ten road store sales strategy as the research object,mainly adopts the method of random questionnaire and on-the-spot investigation to collect data,use Excel software to analyze the survey data,the SWOT strategic combination model is proposed for the hotel can adopt the WO strategy,namely the torsion internal weaknesses grasp the external opportunities,make the products more competitive in the same hotel,which makes the 7Days Inn in the more competitive market in Ji＇nan city Econo Hotel. |
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| Keywords: | Product Sales Strategy Product Positioning Market Positioning SWOT analysis 7 Days Inn |
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