网络民意与政府公共管理效能提升

随着互联网技术的逐步成熟和市场的日渐扩大,网络媒体的影响逐步增强甚至渗透到政府公共管理领域.在这一背景下逐渐兴起的网络民意表达已然成为实现公众参与政府管理的重要途径,即越来越多网民正通过网络渠道表达自身利益诉求或对社会问题的看法.因此,面对不断兴盛的网络民意,政府应该变被动应对为主动回应.以大胆迎纳的认知心态,转变对网络民意的基本态度;以科学引领的智慧技巧,打造网上官民良性互动的机制；以积极主动的行为选择,改变政府应对的被动局面.

Netizen Opinions and Promotion of Government's Performance in Public Administration

With the improvement of internet technology and the enlargement of its market,the influence of network media is getting increasingly stronger and even infliltrating into the field of the government’s public administration.Under such a background,the gradually rising expression of netizen opinions has become a important way to realize public participation in the government’s administration,and more and more netizens express their appeals for interests and opinions on social issues.Facing the flourishing netizen opinions,the government should response positively instead of coping negatively,changing the basic attitude to netizen opinions with the cognitive psychology of brave acceptance and creating a mechanism of benign interaction between officials and civilians with the wisdom and skill lead by science.