The Economic Characteristics of De-diversifying Firms

During the 1980s, many diversified firms reduced their diversification by refocusing on their core businesses. This research note tries to identify the characteristics that distinguished the companies that refocused from those that did not. It is found that relative to their industry counterparts, the refocusing firms were characterized by high diversification and poor performance. In addition, a firm was more likely to refocus if its core industry was ‘attractive’.