品味区隔：视频博客青年创作者的圈层拆合与表演策略研究

当下,全新的视频博客Vlog正以强大的个人属性与圈层聚合力成为品味表演的绝佳选择,构成媒介语态下的“品味区隔”。研究基于网络民族志获得22名Vlog青年创作者的深度访谈资料,以布尔迪厄的品味社会学为理论基础,从表演主体、表演途径、表演载体三个维度阐释网生青年通过物品展示与文化资本养成,以“远距离”的生活审美表现形式实现自我搭建的品味表演策略,呈现品味共同体同一性与区分性并存的动态发展路径,探索彰显个人生活风格的Vlog如何影响社交表演与圈层拆合,完成社交网络中的品味区隔。

Taste Distinction: A Research on the Disassembly and Performance Strategy of Young Vloggers

At present, the new form of video blogging (hereinafter referred to as Vlog) has become an excellent choice for taste performances with strong personal attributes and circle cohesion, and has also constituted a "taste distinction" in the media voice. The research is based on qualitative research methods to obtain in-depth interview data of 22 young Vloggers. Taking Bourdieu''s taste sociology as the theoretical basis, this paper explains the taste performance strategy of online students to achieve self-building through the display of goods and the cultivation of cultural capital in the form of "long-distance" life aesthetic expression from the three dimensions of performance subject, performance approach and performance carrier, presenting a dynamic development path of coexistence of identity and distinction of taste community. How vlog, which highlights personal life style, affects social performance and circle breaking is explored, and taste distinction in social networks is completed.