| Abstract: | A comparison of campaign news in two successive presidentialelections reveals major deficiencies in information supply.Newspaper audiences, even more than television viewers, receiveconfusing, heavily negative information which makes candidateappraisal difficult. Incumbency of one candidate does not leadto substantially greater emphasis on public policy issues andprofessional qualifications. A pattern of heavy stress on personalcharacteristics and daily campaign events prevails in all sources.Data come from content analysis of nearly 10,000 campaign storiesfrom network television news and 20 U.S. daily newspapers. |
