| 企业诚信与竞争优势的关系研究--基于苏州等六地188家企业的实证调查 |
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| 引用本文： | 谢凤华,宝贡敏.企业诚信与竞争优势的关系研究--基于苏州等六地188家企业的实证调查[J].南开管理评论,2005,8(4):36-38. |
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| 作者姓名： | 谢凤华 宝贡敏 |
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| 作者单位： | 1. 湘潭大学商学院
2. 浙江大学企业组织 |
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| 基金项目： | 本文得到国家社会科学基金项目(03BJL025)和湘潭大学社科基金项目(0409031)的资助 |
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| 摘 要： | 本文在综合和提炼了企业诚信与竞争优势的相关理论基础上,将企业诚信分为三个维度,分别是信用水平、品牌、利益相关者信任;将竞争优势分为销售业绩、发展潜力、管理绩效三个维度.本文分析了企业诚信三维度与竞争优势三维度之间的相关和回归关系,研究结论有利于企业诚信建设.
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| 关 键 词： | 企业诚信 竞争优势 信用水平 信任 品牌 |
Study on the Relation of the Integrity of Corporate and the Competitive Advantage: The Empirical Investigation of Suzhou 188 Corporates in the Six Areas |
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| Xie Fenghua,Bao Gongmin.Study on the Relation of the Integrity of Corporate and the Competitive Advantage: The Empirical Investigation of Suzhou 188 Corporates in the Six Areas[J].Nankai Business Review,2005,8(4):36-38. |
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| Authors: | Xie Fenghua Bao Gongmin |
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| Abstract: | The paper integrates and refines some theory of corporate integrity and competitive advantage, then classifies corporate integ-rity into three dimensions, such as perceived credibility (or xinyong), brand and stakeholder trust. The paper classifies competitive advan-tage into sales performance, development potential, management performance. Using the correlation and regression analyses, the paper gives them the relation of correlation and regression, then reaches some conclusions that are beneficial to the enterprises. |
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| Keywords: | Corporate Integrity Competitive Advantage Level of Credibility Trust Brand |
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