| 提升山东特色农产品地域品牌竞争力的探讨 |
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| 引用本文： | 岑彩云. 提升山东特色农产品地域品牌竞争力的探讨[J]. 青岛科技大学学报(社会科学版), 2010, 26(1): 60-63 |
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| 作者姓名： | 岑彩云 |
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| 作者单位： | 青岛科技大学,经济与管理学院,山东,青岛,266061 |
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| 摘 要： | 用TC指数对山东省农产品出口竞争力进行定量分析，提出进一步提升竞争力需依赖发展地域品牌。发展特色农产品地域品牌可以帮助地域优势明显的农产品增强市场竞争能力。山东省有大量的农副土特产品，利用WTO知识产权保护规则，不仅可以在国内保护，也可以在国际上要求保护农产品地域品牌的使用。因此加快地域品牌建设，提升地域品牌的竞争力是山东省发展现代化农业的关键。
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| 关 键 词： | 特色农产品 地域品牌 竞争力 对策 |
Research on promoting the competitiveness of geographical brand of special agriculture products in Shandong province |
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| CEN+Cai-yun+. Research on promoting the competitiveness of geographical brand of special agriculture products in Shandong province[J]. Journal of Qingdao University of Science and Technology, 2010, 26(1): 60-63 |
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| Authors: | CEN+Cai-yun+ |
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| Affiliation: | CEN+Cai-yun+(College+of+Economics+,+Management,Qingdao+University+of+Science+,+Technology,Qingdao+2266061,China) |
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| Abstract: | The result, from the quantitative analysis to the export competitiveness of agricultural products in Shandong province by the TC index, shows that we should develop the geographical products brand to promote the competitiveness further. To develop the brand of special agriculture products is helpful to superior agricultural products to enhance their market competition. As there are plenty of special agriculture products in Shandong province, and we can make use of the protecting rules of intellectual rights... |
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| Keywords: | special agriculture products geographical brand international competitiveness countermeasures |
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