非营利组织战略管理分析方法的探讨

非营利组织(NPO)是与政府机构、营利组织(企业)相对应的第三部门。在国外公共管理理论中,"非营利组织的管理"是一个尚未成型的学科。国内的研究起步晚,相关文献大多为国外理论的解说或演绎。由于我国非营利组织的特点,国外理论并不完全适用。上述两个因素导致我国非营利组织的理论研究存在比较大的理论空白。分析营利组织(企业)和非营利组织战略管理的异同可知:有些企业管理理论可以直接适用于非营利组织战略管理,有些必须做适当的转化才能适用,有些则根本不适用。

Discussing the Strategic Management Analysis Methods of NPO

A non-profit organization (NPO) is the third type of department, which exists simultaneously with the government one and the profit one (enterprise). The discipline of "Management of NPO" still remains unformed in the foreign theories of public management. Being a late comer in this field, China has introduced many foreign theories in relevant documents though they are not always applicable owing to the non-profit organizations' characteristics in China. The above-mentioned factors have caused a great theoretical blank in the study of NPO in China. This article mainly aims to analyze the similarities and differences between the strategic management of a profit organization (enterprise) and that of a non-profit organization. The author makes the conclusion that some management theories of a profit organization can be directly applied to the management of a non-profit organization; some must be transformed before its application and some can not be applied at all.