Energy Conservation and Attitudes toward Technology |
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| Authors: | ANDERSON, RICHARD W. LIPSEY, MARK W. |
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| Affiliation: | Claremont Graduate School Claremont, Californiathis his research was funded in part by the Council of Graduate Students at Claremont Graduate School through their Small Grants for Graduate Student Research program. The authors wish to thank Stuart Oskamp for his helpful comments on an earlier draft. |
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| Abstract: | An exploratory survey of a small suburban community near LosAngeles investigated the attitudes and values underlying acceptanceof technological applications, examined the relationship ofgeneral attitudes toward technology to conservation attitudesand behavior during the energy crisis of 1973–1974, andcontrasted college students with the surrounding community intheir regard for technology and energy conservation. Two distinctdimensions of attitudes toward technology utility and affect–weredefined and found to relate to belief in the reality of theenergy crisis and preferred solutions, but not to reported conservationbehavior. Moreover, in contrast to popular images, no strongantitechnology sentiment was found among the college sample |
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