媒介学习型组织：现状与对策

随着传媒竞争的日趋激烈,传媒建设学习型组织势在必行。然而从目前的情况来看,许多传媒的学习活动并没有处理好个人愿景与集体愿景、工作与学习这两对矛盾。学习既没有强调发送从业人员心智模式,也没有制度与组织的保障。针对这一状况,本文建议媒介学习型组织要在建立共同愿景的基础上重新规划学习内容,制定合理的制度与组织架构。

Media Learning Organization: Present Situation and Countermeasures

As the competition between media becomes fiercer day by day,for media the construction of learning organization is inevitable.However,from the observation of present situation,many media have not solved the contradiction between individual vision and collective vision,working and learning.Their learning has neither emphasized the sending out of intellectual pattern of workers,nor has the guarantee of system and organization.To deal with such a situation,this article suggests that the media learning organization should redesign the content of learning on the basis of constructing shared vision,and making reasonable fabric of system and organization.