论公共关系的底线伦理

将真实作为公关的底线伦理既是对公关历史与现实的思考,也是对公关理论与实践的思考;公关实践中对底线的突破可以是因为公关主体自身的失控,也可以是社会环境的纵容,因此建设公关伦理底线同样既取决于公关主体自身的自律,也依赖于社会的监控体系的完善。

On the bottom-line ethics of public relation

Considering reality as the bottom-line ethics is reflection on the history and reality of public relations as well as the public relation theory and practice. The breakthrough of bottom line in the public relation practice may be caused by the lack of control of the subject of public relations or connivance of the social environment. Therefore the building of ethic bottom line of public relations depends on the self-discipline of the subject of public relations and the perfection of the social supervision system.