| 基于数据挖掘的客户关系管理体系结构研究 |
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| 引用本文： | 王海波,仲秋雁. 基于数据挖掘的客户关系管理体系结构研究[J]. 大连理工大学学报(社会科学版), 2004, 25(2): 42-46 |
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| 作者姓名： | 王海波 仲秋雁 |
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| 作者单位： | 大连理工大学,管理学院,辽宁,大连,116024 |
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| 摘 要： | 通过对客户关系管理(CRM)核心思想的剖析和对CRM中应用数据挖掘必要性的分析,以及对当前CRM体系结构的分类探讨,构建了一套基于数据挖掘的CRM体系结构.该体系结构蕴含了CRM"以客户为中心"的核心思想,体现了数据挖掘在CRM中的基础辅助性作用,对企业成功应用CRM具有很强的指导意义,也为进一步研究基于数据挖掘的CRM打下了基础.
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| 关 键 词： | 客户关系管理(CRM) 数据挖掘 体系结构 |
| 文章编号： | 1008-407X(2004)02-0042-05 |
| 修稿时间： | 2004-04-13 |
Research on customer relationship management system structure based on data mining |
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| WANG Hai-bo,ZHONG Qiu-yan. Research on customer relationship management system structure based on data mining[J]. Journal of Dalian University of Technology(Social Sciences), 2004, 25(2): 42-46 |
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| Authors: | WANG Hai-bo ZHONG Qiu-yan |
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| Abstract: | This paper analyzes the core idea of customer relationship management (CRM) and states the necessity of the data mining in CRM. With the discussion of the classification of CRM system structure, a set of CRM system structure is designed, which contains the core idea of CRM, and which is considering customers as the center, and embodies the affiliated role of the data mining. |
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| Keywords: | customer relationship management(CRM) data mining system structure |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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