| Affiliation: | 1. Kellogg School of Management, Northwestern University, USA;2. Compass Lexecon, Chicago, USA;1. Marketmind GmbH, Porzellangasse 32, 1090, Vienna, Austria;2. Vienna University of Economics and Business, Institute for International Marketing Management, Welthandelsplatz 1, 1020 Vienna, Austria;3. Carlson School of Management, University of Minnesota, International Marketing, 321 19th Avenue South, Minneapolis, MN 55455, United States;1. Muma College of Business, University of South Florida, 4202 East Fowler Avenue, BSN 3403, Tampa, FL 33620, USA;2. School of Business Administration, University of San Diego, 5998 Alcalá Park, San Diego, CA 92110, USA |
