| Abstract: | This article examines an alternative food movement in China called exemplary agriculture. A key characteristic of the movement is its recuperation of legacies of state socialism including exemplary morality (leadership by example and the emulation of role models) and the pervasive urban/rural dichotomy (a dichotomy that privileges the urban over the rural economically, politically and culturally). Adopting practices derived from rural culture and putting a positive spin on them, movement protagonists promote alternative urban lifestyles they believe will improve the experience of city living and the malice of modernity. Drawing on ethnographic research across organic farms and farmers’ markets, this article examines some of the tensions revealed when these legacies of socialism interact with processes of globalisation such as consumer culture. It offers insights into the changing nature of activism in postsocialist China and how new economic classes are attempting to reconfigure the cultural and moral landscape of the city. |
