马克思主义大众化传播的受众诉求与话语建构

网络信息化是马克思主义大众化传播的现实基础,而平等沟通理念是全球化时代的主旋律和不可抗拒的历史发展潮流,因此确保马克思主义大众化传播的有效性和实效性应把受众置于一个新的视野中。马克思主义大众化传播不能忘却受众,而应以当代中国大众为传播本位,切实重视受众的心理诉求、接受方式和接受指向,进而建构新的契合受众生活境遇、认知能力和接受情感的马克思主义大众传播话语体系。

The Audience Appeal and Discourse Construction of the Mass Dissemination of Marxism

Network information is the reality basis of the mass dissemination of Marxism,while the concept of equal communication is the theme of the era of globalization and the irresistible trend of historical development,thus ensuring the validity and effectiveness of the mass dissemination of Marxism should place the audience in a new perspective.The mass dissemination of Marxism can not forget the audience,but should take the contemporary Chinese people as the dissemination,pay attention to the psychological appe...